Sunday, April 17, 2011

Signs for the Times: Esso and Borders Books

Route 92, Arthurdale, WV
copyright by Dory Adams, all rights reserved

Anybody else old enough to remember Esso gas station signs? The one above is from an old Esso station along Route 92 in historic Arthurdale, WV. The Exxon trademark replaced Esso in the United States decades ago, but the company is still known internationally as Esso (the name taken from the initials of Standard Oil). Classic vintage signs appeal to collectors and can be worth a lot of money.

Last week, new signs went up nationwide at Borders Books as well. At stores slated for liquidation, employees began posting signs of their own, some of which you can see at this link. Handmade, but classic in their own way – the message invaluable.

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Edd Fuller said...

Am I old enough? I not only remember these signs, I remember buying gas underneath these signs for 27 cents a gallon.

We have a sign almost identical to this, even hung the same way in front of an old store at Montpelier, Virgina. Nice picture.

Dory Adams said...

Hi Edd, I just took a look at your photograph on your blog of the Esso sign in Montpelier. Nice! Here's the link for others to find it: